Tag Archives | Economic Sociology

How to Sell a Friend: Disinterest as Relational Work in Direct Sales

Curtis Child

Sociological Science January 6, 2021
10.15195/v8.a1


Economic sociologists agree that monetary transactions are not necessarily antithetical to meaningful social relationships. However, they also accept that creating “good matches” between the two requires hard work. In this article, I contribute to the relational program in economic sociology by examining a common but understudied type of work in which one party to a relationship stands to benefit from it financially. I identify in these highly commercialized contexts a particular style of relational work anticipated, but not fully developed, in Pierre Bourdieu’s writings: disinterest. I argue that the disinterested style is manifest by economically implicated individuals who downplay their objectively apparent economic interests in order to preserve or encourage good feelings about a relationship that is meaningful to them. Drawing upon data from the direct selling industry, I show how distributors use disinterest to navigate their work.
Creative Commons LicenseThis work is licensed under a Creative Commons Attribution 4.0 International License.

Curtis Child: Department of Sociology, Brigham Young University
E-mail: cchild@byu.edu

Acknowledgments: Many thanks to Sage Christianson, Eric Dahlin, Krista Frederico, Ben Gibbs, Jon Jarvis, Stacey Johnson, Jane Lopez, Heather Shurtliff, and Greg Wurm for support and comments on earlier drafts.

  • Citation: Child, Curtis. 2021. “How to Sell a Friend: Disinterest as Relational Work in Direct Sales.” Sociological Science 8: 1-25.
  • Received: September 18, 2020
  • Accepted: October 20, 2020
  • Editors: Jesper Sørensen, Gabriel Rossman
  • DOI: 10.15195/v8.a1


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The Strength of Weak Ties in MBA Job Search: A Within–Person Test

Jason Greenberg, Roberto M. Fernandez

Sociological Science, May 18, 2016
DOI 10.15195/v3.a14


Whether and how social ties create value has inspired substantial research in organizational theory, sociology, and economics. Scholars generally believe that social ties impact labor market outcomes. Two explanatory mechanisms have been identified, emphasizing access to better job offers in pecuniary terms and the efficacy of non-redundant information. The evidence informing each theory, however, has been inconsistent and circumstantial. We test predictions from both models using a rich set of job search data collected from an MBA student population, including detailed information about search channels and characteristics of job offers. Importantly, we can compare offers made to the same student derived via different search channels while accounting for industry, function, and non-pecuniary characteristics. We find that contrary to conventional wisdom, search through social networks typically results in job offers with lower total compensation (-17 percent for referrals through strong ties and -16 percent for referrals via weak ties vs. formal search). However, our models also show that students are considerably more likely to accept offers derived via weak ties. They do so because they are perceived to have greater growth potential and other non-pecuniary value. On balance, our tests are consistent with Granovetter’s argument that networks provide value by facilitating access to information that is otherwise difficult to obtain, rather than providing greater pecuniary compensation.

Creative Commons LicenseThis work is licensed under a Creative Commons Attribution 4.0 International License.

Jason Greenberg: Leonard N. Stern School of Business, New York University
Email: jgreenbe@stern.nyu.edu

Roberto M. Fernandez: MIT Sloan School of Management, Massachusetts Institute of Technology
Email: robertof@mit.edu

Acknowledgements: This paper was presented in a symposium at the annual American Sociological Association meeting honoring the fortieth anniversary of Mark Granovetter’s classic Getting a Job.We thank the organizing members of that symposium (Nina Bandelj and Emilio Castilla), co-panelists, and audience members for useful feedback. Thanks are also due audiences at Michigan-ICOS and NYU, Gino Cattani, and Mark Granovetter. All the usual disclaimers apply. Please send questions or comments to Jason Greenberg (jgreenbe@stern.nyu.edu)

  • Citation: Jason Greenberg and Roberto M. Fernandez.  2016.“The Strength of Weak Ties in MBA Job Search:  A Within–Person Test.” Sociological Science 3: 296-316
  • Received: January 4, 2016
  • Accepted: January 27, 2016
  • Editors: Jesper Sørensen, Olav Sorenson
  • DOI: 10.15195/v3.a14

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