Tag Archives | Cascades

Collective behavior can be notoriously hard to predict. We revisited a possible explanation suggested by Granovetter’s classic threshold model: collective behavior can unexpectedly fail, despite a group’s strong interest in the outcome, because of the sensitivity of cascades to small random perturbations in group composition and the distribution of thresholds. Paradoxically, we found that a small amount of randomness in individual behavior can make collective behavior less sensitive to these perturbations and therefore more predictable. We also examined conditions in which collective behavior unexpectedly succeeds despite the group’s weak interest in the outcome. In groups with an otherwise intractable start-up problem, individual randomness can lead to spontaneous instigation, making outcomes more sensitive to the strength of collective interests and therefore more predictable. These effects of chance behavior become much more pronounced as group size increases. Although randomness is often assumed to be a theoretically unimportant residual category, our findings point to the need to bring individual idiosyncrasy back into the study of collective behavior.

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