Inclusive but Not Integrative: Ethnoracial Boundaries and the Use of Spanish in the Market for Rental Housing

Increasing Spanish fluency in the United States likely shapes ethnoracial group boundaries and inequality. We study a key site for group boundary negotiations—the housing market—where Spanish usage may represent a key source of information exchange between landlords and prospective renters. Specifically, we examine the use of Spanish in advertisements for online rental housing and its effect on White, Black, and Latinx Americans’ residential preferences. Using a corpus of millions of Craigslist rental listings, we show that Spanish listings are concentrated in majority-Latinx neighborhoods with greater proportions of immigrant and Spanish-speaking residents. Furthermore, units that are advertised in Spanish tend be lower priced relative to non-Spanish ads in the same neighborhood. We then use a survey experiment to demonstrate that Spanish usage decreases White, Black, and non-Spanish-speaking Latinx Americans’ interest in a housing unit and surrounding neighborhood, whereas Spanish-speaking Latinx respondents are less affected. We discuss these findings in light of past work on neighborhood demographic preferences, segregation, and recent theorizing on within-category inequality.

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